FortyFour Projects

Hello Exhibitors, 

Planning for an upcoming exhibition?

Let's discuss why having a clear budget for your exhibition stand is crucial. 

1. Avoid Wasted Time: The design process can become chaotic without a budget. Constant changes due to affordability issues waste valuable time for you and the designers. Clear budgeting streamlines this process, ensuring everyone is on the same page.
2. Efficient Design Process: A defined budget helps prevent unnecessary design changes. It ensures that what's proposed is stunning and within your financial means, saving you from last-minute surprises and adjustments.
3. Know Your Limits: Without a budget, it’s easy to fall in love with features that may be out of reach or settle for less impactful designs because of financial constraints. Knowing your budget upfront helps you get the best possible stand within your means.
4. Maximize Your Investment: Your stand should make a powerful impact! Budgeting ensures you can afford elements that...

Exhibitions are bustling hubs of industry, where businesses showcase their latest innovations and vie for attention amidst a sea of competitors. But behind the glitz and glamour of the exhibition stand lies a potential minefield: managing multiple product managers who each believe their product is the show's star.

It's common for companies to have several product managers vying for attention and resources on the exhibition floor, each passionately convinced that their offering is the most important. While this dedication to their products can be admirable, it can also ignite tensions and conflicts if not handled with care.

So, how can you navigate this delicate situation and ensure harmony on your exhibition stand? Here are some practical strategies to consider: Establish Clear Goals and Priorities, Allocate Space and Resources Fairly, Practice Exclusive Representation, Create a Rotating Schedule, Empower a Lead Coordinator, Focus on Collaboration, Not Competition, and Celebrate...