FortyFour Projects

Hello Exhibitors, 

Choosing the right exhibition stand type is crucial for making a strong impact at your event. Your selection should align with your objectives, budget, available space, and the exhibition's rules.

Here’s a guide to help you explore and decide on the best stand for your needs:

Shell Scheme Stands

Overview: Shell scheme stands are pre-built structures provided by the exhibition organizers. They typically consist of a framework of panels and are a cost-effective solution for exhibitors.

Pros:

• Cost-effective and easy to dress.
• The basic structure provided saving time and effort.
• Customizable with graphics and additional elements.

Cons:

• Limited flexibility in design.
• It may not stand out as much as custom-built options.

Modular Stands

Overview: Modular stands offer a flexible solution, combining pre-designed components that can be reconfigured and reused for different exhibitions.

Pros:

• Highly versatile and reusable.
• Easy to transport and...

Start your marketing when you book your exhibition stand at a trade show. Don't wait! Engage your audience early for maximum impact and success.

Engaging Email Campaigns:

Weekly emails are a great way to keep your clients informed and excited about your exhibition. Consider incorporating visually appealing graphics or videos showcasing what they can expect at your stand to make them even more effective. Include sneak peeks of exclusive products, demonstrations, or interactive activities you'll feature. By emphasizing the exclusivity of these offerings, you can make your potential clients feel privileged and special. Encourage recipients to share the email with colleagues who might be interested, extending your reach beyond your immediate contacts.

Interactive Floorplan Placement:

In addition to mentioning your stand number and location on the floor plan, consider making it interactive. Create an innovative digital map allowing clients to click on your booth to learn more about...

Exhibition stands are the lifeblood of trade shows, serving as the beacon for brands seeking to attract attention and engage with potential customers. However, beneath what seems like a seamless process lies myriad hidden pitfalls that can derail even the most meticulously planned exhibitions. Let's delve into the unseen challenges that exhibitors often encounter when assumptions are made:

Unordered Services: Assuming that all services will be readily available can lead to disappointment. From electrical connections to Wi-Fi access, failure to pre-book essential services can result in last-minute scrambles and compromised booth functionality.

Transport Delays: Relying on transportation services without considering potential delays can cause significant setbacks. Whether shipping materials to the venue or transporting the exhibition stand, unforeseen delays can disrupt setup schedules and leave exhibitors scrambling to catch up.

 Incorrect Labelling of Products and Convention...